DOCKERS

with Gensler Retail Concept Store

DOCKERS
With Gensler - San Francisco
The compilation for this Dockers store is to be simple and effective. In an attempt to inject feeling of freshness and originality to the storefront, a glass vitrine that will showcase flashing and moving media for interaction, keeping the customers at awe with entertainment and up informed with upcoming events . 
 
The use of the interior is very systematic. All modules are based on a kit of parts, where the modules would be used in a flexible manner for different site conditions. The modules would consist of square cubbies used for merchandise storage or display, at the same time creating changing room spaces within. Along the perimeter walls you will find 3ft modules (with variable bookends) attahced with a track system, again for flexible merchandise display and connectivity. This would allow for cost, material, and time to be used effectively for reproduction at different locations. 
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